Random utility models in marketing research: a survey

被引：90

作者：

Baltas, G ^{[1
]}

Doyle, P

机构：

[1] Athens Univ Econ & Business, Athens, Greece

[2] Univ Warwick, Warwick Business Sch, Coventry CV4 7AL, W Midlands, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2001年 / 51卷 / 02期

关键词：

random utility models; marketing research; discrete choice behavior;

D O I：

10.1016/S0148-2963(99)00058-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Random utility (RU) models are well-established methods for describing discrete choice behavior Recently, there has been a strong upsurge in interest driven by advances in data gathering and estimation technology. This review paper describes the principles and issues, and develops a taxonomy of three major families of models. The paper summarizes and classifies the different approaches. The advantages and limitations of the various alternatives are outlined. Practical issues in implementing the models are also discussed. (C) 2000 Elsevier Science Inc. All rights reserved.

引用

页码：115 / 125

页数：11

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