Models That Matter: How Quantitative Marketing Research Can Impact Public Policy

被引：5

作者：

Pauwels, Koen ^{[1
,2
,3
]}

Perry, Vanessa Gail ^{[4
]}

机构：

[1] Northeastern Univ, Amer Mkt Assoc Acad Council, DAmore McKim Sch Business, Boston, MA 02115 USA

[2] Northeastern Univ, Mkt, DAmore McKim Sch Business, Boston, MA 02115 USA

[3] Northeastern Univ, DATA Initiat, DAmore McKim Sch Business, Boston, MA 02115 USA

[4] George Washington Univ, Mkt Strateg Management & Publ Policy, Washington, DC 20052 USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2022年 / 41卷 / 03期

关键词：

FUTURE; FOOD;

D O I：

10.1177/07439156221098388

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：206 / 210

页数：5

共 50 条

[1] Quantitative models in marketing research
Parsons, LJ
[J]. JOURNAL OF MARKETING RESEARCH, 2003, 40 (01) : 113 - 114
[2] Quantitative models in marketing research
Trost, R
Silk, J
[J]. INTERNATIONAL JOURNAL OF FORECASTING, 2003, 19 (03) : 535 - 538
[3] Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?
Hill, Ronald Paul
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2011, 30 (01) : 86 - 88
[4] Developing research on public policy and marketing
Wilkie, WL
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 1997, 16 (01) : 132 - 136
[5] Internet marketing, business models, and public policy
Stewart, DW
Zhao, Q
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2000, 19 (02) : 287 - 296
[6] Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research
Scott, Maura L.
Hassler, Corinne M. K.
Martin, Kelly D.
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2022, 41 (01) : 1 - 9
[7] Marketing In Romanian Public Institutions: A Quantitative Research
Barbu, Andreea Mihaela
Orzan, Mihai
[J]. CREATING GLOBAL COMPETITIVE ECONOMIES: A 360-DEGREE APPROACH, VOLS 1-4, 2011, : 1074 - 1085
[8] Two decades of contributions to marketing and public policy:: An analysis of research published in Journal of Public Policy & Marketing
Sprott, DE
Miyazaki, AD
[J]. JOURNAL OF PUBLIC POLICY & MARKETING, 2002, 21 (01) : 105 - 125
[9] How small system dynamics models can help the public policy process
Ghaffarzadegan, Navid
Lyneis, John
Richardson, George P.
[J]. SYSTEM DYNAMICS REVIEW, 2011, 27 (01) : 22 - 44
[10] How qualitative research methods can be leveraged to strengthen mixed methods research in public policy and public administration?
Hendren, Kathryn
Newcomer, Kathryn
Pandey, Sanjay K.
Smith, Margaret
Sumner, Nicole
[J]. PUBLIC ADMINISTRATION REVIEW, 2023, 83 (03) : 468 - 485

← 1 2 3 4 5 →