Whither Marketing and Public Policy Research? or Has Public Policy and Marketing Come of Age?

被引：4

作者：

Hill, Ronald Paul ^{[1
]}

机构：

[1] Villanova Sch Business, Mkt & Business Law Dept, Villanova, PA USA

来源：

JOURNAL OF PUBLIC POLICY & MARKETING | 2011年 / 30卷 / 01期

关键词：

marketing and society; scholarship in marketing; government regulation; public policy;

D O I：

10.1509/jppm.30.1.86

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

[No abstract available]

引用

页码：86 / 88

页数：3

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