ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING

被引：59

作者：

WILKIE, WL ^{[1
]}

GARDNER, DM ^{[1
]}

机构：

[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL

来源：

JOURNAL OF MARKETING | 1974年 / 38卷 / 01期

关键词：

D O I：

10.2307/1250165

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：38 / 47

页数：10

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