ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING

被引：59
|
作者：
WILKIE, WL [1 ]
GARDNER, DM [1 ]
机构：
[1] UNIV ILLINOIS,COLL COMMERCE & BUSINESS ADM,URBANA,IL
来源：
JOURNAL OF MARKETING | 1974年 / 38卷 / 01期
关键词：
D O I：
10.2307/1250165
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：38 / 47
页数：10
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