Comparative Studies of Satisfaction and Loyalty of Polish Customers and Customers in Denmark in the Banking Sector

被引：0

作者：

Skowron, Stanislaw ^{[1
]}

Skowron, Lukasz ^{[1
]}

机构：

[1] Lublin Univ Technol, Lublin, Poland

来源：

PLS '09: PROCEEDINGS OF THE 6TH INTERNATIONAL CONFERENCE ON PARTIAL LEAST SQUARES AND RELATED METHODS | 2009年

关键词：

customer satisfaction; customer loyalty; banking sector;

D O I：

暂无

中图分类号：

O29 [应用数学];

学科分类号：

070104 ;

摘要：

In the following article authors concentrate on definitional and analytical issues concerning satisfaction and loyalty of Polish and Danish customers in the banking sector. The main aim of this article is to answer the following research questions: what is the difference in the client satisfaction and loyalty level between Polish and Danish banks? what are the main reasons for such differences? and if and in what range does the configuration of main determinants of shaping client satisfaction and loyalty vary within both markets?

引用

页码：276 / 282

页数：7

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