Research on regional brand formation mechanism based on small-and-medium-sized enterprises cluster of Wenzhou

被引：0
|
作者：
Sun, Lihui [1 ]
机构：
[1] Changchun Taxat Coll, Dept Business Adm, Changchun 130117, Peoples R China
来源：
MARKETING RESEARCH AND PRACTICE IN GLOBALIZATION ERA | 2007年
关键词：
regional brand; formation mechanism; small-and-medium-sized enterprises; industry cluster; brand clusters;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Developing regional brand is important strategy creation of small-and-medium-sized enterprises cluster growing. Through Wenzhou individual case analysis, this essay indicates that the formation of regional brands went through congregation of specialized small-and-medium-sized enterprises, establishment of preponderant enterprises and relevant brands, congregation of brands, formation of regional brands, enhancement of industrial competitiveness, and emerging of regional advantages. The formation of regional brand is mainly influenced by 4 dimensions of industry cluster advantage, good regional environment, founding brand of leading businesses and collective effect of famous brand groups, and local government policy orientation and its administration efficiency. On this foundation, this research has built a conceptual model of regional brand formation mechanism.
引用
收藏
页码：161 / 170
页数：10
相关论文
共 50 条
  • [1] Innovating of Cluster Development Strategy: Research on Regional Brand Formation Mechanism Based on Small-and-Medium-sized Enterprises Cluster of Wenzhou
    Sun, Li-hui
    [J]. PROCEEDINGS OF THE SECOND CHINA PRIVATE ECONOMY INNOVATION INTERNATIONAL FORUM, 2009, : 85 - 89
  • [2] Strategic Research on Growth of Small-and-Medium-Sized Enterprises
    Wang Hualin
    [J]. STRATEGIC MANAGEMENT ENGINEERING: ENTERPRISE, ENVIRONMENT AND CRISIS, 2009, : 305 - 308
  • [3] Study on the Regional Brand Based on the Cluster of the Small and Medium Enterprises
    Teng Xingle
    Qi Zhenfa
    [J]. PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE ON GROWTH OF FIRM AND MANAGEMENT INNOVATION, 2009, : 477 - 481
  • [4] On Strategy Research in Keen Competitiveness on Improvement for Small-and-Medium-Sized Enterprises
    Xiong Guojing
    Pu Ming
    Tan Zhile
    [J]. STRATEGIC MANAGEMENT ENGINEERING: ENTERPRISE, ENVIRONMENT AND CRISIS, 2009, : 219 - 224
  • [5] Research on Material Management System of Small-and-medium-sized Garment Enterprises
    Yan, Yi -Nong
    [J]. TEXTILE BIOENGINEERING AND INFORMATICS SYMPOSIUM PROCEEDINGS, VOLS 1-3, 2010, : 214 - 221
  • [6] A Study on Competency of the Management in Small-and-Medium-Sized Enterprises
    Yin, Zhihong
    Lv, Guangge
    [J]. CONFERENCE ON WEB BASED BUSINESS MANAGEMENT, VOLS 1-2, 2010, : 268 - 271
  • [7] Research and Analysis of the Forming Mechanism of the Financing Difficulty of Wenzhou's Medium-Sized and Small Enterprises
    Chen, Xuwei
    [J]. ADVANCES IN COMPUTER SCIENCE AND ENGINEERING, 2012, 141 : 741 - 745
  • [8] Competitive Intelligence for Small-and-Medium-Sized Enterprises in the Globalization of Trade
    Cai Yongming
    Jia Shuangli
    [J]. APPLICATION AND BEST PRACTICE OF COMPETITIVE TECHNICAL INTELLIGENCE, 2010, : 382 - 390
  • [9] An Analysis of Marketing Strategy in Small-and-Medium-sized Colombian Enterprises
    Franco-Angel, Monica
    Urbano, Mariam Rabih Awad
    [J]. ESTUDIOS GERENCIALES, 2022, 38 (165) : 493 - 506
  • [10] Relational Capital of Small-and-Medium-Sized Enterprises: Forming and Developing
    Lin Li
    Sun Shaofu
    [J]. STRATEGIC MANAGEMENT ENGINEERING: ENTERPRISE, ENVIRONMENT AND CRISIS, 2009, : 239 - 244
12345