Research on regional brand formation mechanism based on small-and-medium-sized enterprises cluster of Wenzhou

被引：0
|
作者：
Sun, Lihui [1 ]
机构：
[1] Changchun Taxat Coll, Dept Business Adm, Changchun 130117, Peoples R China
来源：
MARKETING RESEARCH AND PRACTICE IN GLOBALIZATION ERA | 2007年
关键词：
regional brand; formation mechanism; small-and-medium-sized enterprises; industry cluster; brand clusters;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Developing regional brand is important strategy creation of small-and-medium-sized enterprises cluster growing. Through Wenzhou individual case analysis, this essay indicates that the formation of regional brands went through congregation of specialized small-and-medium-sized enterprises, establishment of preponderant enterprises and relevant brands, congregation of brands, formation of regional brands, enhancement of industrial competitiveness, and emerging of regional advantages. The formation of regional brand is mainly influenced by 4 dimensions of industry cluster advantage, good regional environment, founding brand of leading businesses and collective effect of famous brand groups, and local government policy orientation and its administration efficiency. On this foundation, this research has built a conceptual model of regional brand formation mechanism.
引用
收藏
页码：161 / 170
页数：10
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