Study on the Regional Brand Based on the Cluster of the Small and Medium Enterprises

被引：0
|
作者：
Teng Xingle [1 ]
Qi Zhenfa [1 ]
机构：
[1] Shandong Univ Technol, Sch Management, Zibo 255049, Peoples R China
来源：
PROCEEDINGS OF 2009 INTERNATIONAL CONFERENCE ON GROWTH OF FIRM AND MANAGEMENT INNOVATION | 2009年
关键词：
regional brand; the cluster of the medium and small enterprises; brand;
D O I：
暂无
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
With the development of economy, regional brand plays an increasingly prominent role in the local economy and its development has become the hot issues of concern among the business world, the theoretical circle and the government departments. Starting from the cluster of the medium and small enterprises this paper discusses the regional brand-related theory, analyzes the current problems of the development of China's regional brand and then brings up the corresponding countermeasures and suggestions.
引用
收藏
页码：477 / 481
页数：5
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