A study on the brand operation strategy about small and medium-sized enterprises

With the market becoming more convergence, the competition is becoming fiercer. In the 21st century, competition is regarded the brand as a master, the brand operation has been run already imperatively But small and medium-sized enterprises start later, their foundation is weaker, having inadequate experience etc., there are a lot of mistaken ideas in the brand Operation, such makes small and medium-sized enterprises in a kind of a dilemma. Small and medium-sized enterprises want surviving for a long time and perspective development, there must be sure of the macroscopic already while implementing the strategy of brands, implement the planning that brands ran strategy on the basis of the thing that understand to the intention of the brand deeply.