Network Marketing Businesses and Chinese Ethnicity Immigrants in Australia

被引：3

作者：

Dai, Fu ^{[1
]}

Teo, Stephen T. T. ^{[2
]}

Wang, Karen Yuan ^{[3
]}

机构：

[1] Xiamen Univ, Tan Kah Kee Coll, Sch Business, Management, Xiamen, Peoples R China

[2] RMIT Univ, Sch Management, Human Resource Management, Melbourne, Vic, Australia

[3] Univ Technol Sydney, UTS Business Sch, Management, Sydney, NSW, Australia

来源：

JOURNAL OF SMALL BUSINESS MANAGEMENT | 2017年 / 55卷 / 03期

关键词：

PLANNED BEHAVIOR; SELF-EFFICACY; ENTREPRENEURSHIP; MOTIVATION; MODELS; PERSONALITY; PERFORMANCE;

D O I：

10.1111/jsbm.12244

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

This study adopts two theoretical perspectives, Social Cognitive Theory and Theory of Planned Behavior, to examine a model of network marketing business participation by Chinese immigrants in Australia. A structural equations modeling analysis showed that the social environment within a network marketing organization positively influences the self-efficacy of Chinese network marketers and their desire to seek opportunities. These factors positively influence the actions undertaken by network marketers, and subsequently, impact positively on their performance outcome.

引用

页码：444 / 459

页数：16

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