THE CHALLENGE OF TEACHING MARKETING TO SMALL BUSINESSES

被引：6
|
作者：
CARSON, DJ
机构：
来源：
EUROPEAN JOURNAL OF MARKETING | 1985年 / 19卷 / 05期
关键词：
D O I：
10.1108/EUM0000000004736
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：42 / 53
页数：12
相关论文
共 50 条
  • [1] Tourism Marketing for Small Businesses
    Rahmani, Kamal
    [J]. TOURISM ANALYSIS, 2019, 24 (04): : 567 - 568
  • [2] Tourism Marketing for Small Businesses
    Wong, Brian Kee Mun
    [J]. TOURISM MANAGEMENT, 2019, 74 : 410 - 410
  • [3] Social Network Marketing: An examination of marketing behavior of small businesses
    Bilkova, Renata
    Zelenka, Zdenek
    [J]. INNOVATION MANAGEMENT AND SUSTAINABLE ECONOMIC COMPETITIVE ADVANTAGE: FROM REGIONAL DEVELOPMENT TO GLOBAL GROWTH, VOLS I - VI, 2015, 2015, : 2171 - 2180
  • [4] Galvanizing Digital Marketing Implementation in Small Businesses
    Sidek, Syamsuriana
    Hasbolah, Hazrina
    Khadri, Nurul Azwa Mohamed
    Mahshar, Munirah
    Abdullah, Fadhilahanim Aryani
    Yusuff, Yusrinadini Zahirah Md. Isa
    Rosli, M. Mohd
    [J]. IMPACT OF ARTIFICIAL INTELLIGENCE, AND THE FOURTH INDUSTRIAL REVOLUTION ON BUSINESS SUCCESS, 2023, 485 : 201 - 219
  • [5] Empirical research into use of marketing by small businesses
    Jakic, Vinko
    [J]. TECHNICS TECHNOLOGIES EDUCATION MANAGEMENT-TTEM, 2011, 6 (04): : 1204 - 1216
  • [6] Internet marketing and website development for small businesses
    Sabol, Joseph E.
    [J]. ABSTRACTS OF PAPERS OF THE AMERICAN CHEMICAL SOCIETY, 2007, 234
  • [7] MARKETING IN MEDIUM-SIZE AND SMALL BUSINESSES
    ANTOINE, J
    [J]. REVUE FRANCAISE DU MARKETING, 1977, (67): : 2 - 3
  • [8] Entrepreneurial marketing in small businesses: A conceptual exploration
    Jones, Rosalind
    Rowley, Jennifer
    [J]. INTERNATIONAL SMALL BUSINESS JOURNAL-RESEARCHING ENTREPRENEURSHIP, 2011, 29 (01): : 25 - 36
  • [9] MARKETING COMMUNICATION AND INTERACTION SYSTEMS FOR SMALL BUSINESSES
    Kazanskaya, Evgeniya, V
    Kotelnikov, Valeriy V.
    [J]. PROFESSIONAL CULTURE OF THE SPECIALIST OF THE FUTURE & COMMUNICATIVE STRATEGIES OF INFORMATION SOCIETY, 2020, 98 : 717 - 724
  • [10] Networks and marketing in small professional service businesses
    Menelec, Valerie
    Jones, Brian
    [J]. JOURNAL OF RESEARCH IN MARKETING AND ENTREPRENEURSHIP, 2015, 17 (02) : 193 - +
12345