Learning the art of social media communication from Ferrero's Nutella scandal: managing reputation with corporate social responsibility messaging

被引:0
|
作者
不详
机构
关键词
D O I
10.1108/ASR-01-2021-0004
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
引用
收藏
页码:10 / 12
页数:3
相关论文
共 50 条
  • [21] Corporate social responsibility reporting quality, board characteristics and corporate social reputation Evidence from China
    Lu, Yingjun
    Abeysekera, Indra
    Cortese, Corinne
    PACIFIC ACCOUNTING REVIEW, 2015, 27 (01) : 95 - 118
  • [22] Comparing International Communication of Corporate Social Responsibility by Chinese and Korean Firms on Social Media
    Yuan, Sheng
    IEEE TRANSACTIONS ON PROFESSIONAL COMMUNICATION, 2021, 64 (02) : 154 - 169
  • [23] News/Discussion Values and Interactivity in Corporate Social Responsibility Communication via Social Media
    Lew, Zijian
    Stohl, Cynthia
    MANAGEMENT COMMUNICATION QUARTERLY, 2024, 38 (04) : 775 - 800
  • [24] External Communication About Sustainability: Corporate Social Responsibility Reports and Social Media Activity
    Reilly, Anne H.
    Larya, Naznin
    ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE, 2018, 12 (05): : 621 - 637
  • [25] Managing Sustainability Projects for Social Impact from a Corporate Social Responsibility Perspective
    Al-Marri, Meera
    Pinnington, Ashly H.
    SUSTAINABILITY, 2022, 14 (11)
  • [26] Corporate Social Responsibility Disclosure Approaches, Corporate Reputation, and Corporate Performance: Evidence from China
    Lyu, Wenwen
    Salam, Zarina Abdul
    Wang, Qiao
    Xu, Yangfang
    INZINERINE EKONOMIKA-ENGINEERING ECONOMICS, 2024, 35 (03): : 362 - 374
  • [27] Using corporate social responsibility to enhance media reputation following a firm crisis: Evidence from China
    Yang, Ruiju
    Wei, Jiuchang
    Li, Yi-Na
    Michelson, Grant
    PUBLIC RELATIONS REVIEW, 2024, 50 (04)
  • [28] The Impact of Media Reputation on Stock Market and Financial Performance of Corporate Social Responsibility Winner
    Wei, Yu-Chen
    Lu, Yang-Cheng
    Chen, Jen-Nan
    Wang, Dan-Leng
    NTU MANAGEMENT REVIEW, 2018, 28 (01): : 87 - 140
  • [29] Strategic communication of corporate social responsibility (CSR): Effects of stated motives and corporate reputation on stakeholder responses
    Kim, Yeonsoo
    PUBLIC RELATIONS REVIEW, 2014, 40 (05) : 838 - 840
  • [30] How Corporate Social Responsibility Affects Corporate Reputation: Evidence from an Emerging Market
    Vlastelica, Tamara
    Kostic, Slavica Cicvaric
    Okanovic, Milan
    Milosavljevic, Milos
    JOURNAL OF EAST EUROPEAN MANAGEMENT STUDIES, 2018, 23 (01) : 10 - 29