Learning the art of social media communication from Ferrero's Nutella scandal: managing reputation with corporate social responsibility messaging

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ANNALS IN SOCIAL RESPONSIBILITY | 2021年 / 7卷 / 01期

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10.1108/ASR-01-2021-0004

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C93 [管理学];

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12 ; 1201 ; 1202 ; 120202 ;

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