The discussion of marketing strategies to middle & small enterprises

被引：0
|
作者：
Li, X
Zhang, ML
机构：
来源：
'99 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE & ENGINEERING, PROCEEDINGS, VOLS 1 AND 2 | 1999年
关键词：
middle & small enterprises; market; marketing mix strategies;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Middle & small enterprises play important role in Chinese national economy. This paper examines the characteristics of middle & small enterprises, then puts forward the marketing mix strategies of middle & small enterprises-product strategy, price strategy, place strategy and promotion strategy. The author analyzes the marketing mix strategies in detail.
引用
收藏
页码：785 / 787
页数：3
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