Marketing Strategies Ensuring the Competitiveness of Enterprises in the Trading Sphere

被引：0
|
作者：
Dorofeeva, A. A. [1 ]
Nyurenberger, L. B. [2 ]
机构：
[1] VI Vernadsky Crimean Fed Univ, Jalta, Russia
[2] Novosibirsk State Univ Econ & Management, Novosibirsk, Russia
来源：
PROCEEDINGS OF THE 1ST INTERNATIONAL SCIENTIFIC CONFERENCE MODERN MANAGEMENT TRENDS AND THE DIGITAL ECONOMY: FROM REGIONAL DEVELOPMENT TO GLOBAL ECONOMIC GROWTH (MTDE 2019) | 2019年 / 81卷
关键词：
retail trade; trade development strategy; e-commerce; marketing strategies; management; innovation; ISOMORPHISM; FULFILLMENT;
D O I：
暂无
中图分类号：
F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];
学科分类号：
0201 ; 020105 ; 03 ; 0303 ;
摘要：
The article discusses theoretical and methodological approaches to ensuring strategic competitiveness and the formation of competitive strategies for retailers, taking into account the growing role of e-commerce. The authors proposed a methodical approach to justifying the choice of a competitive strategy for retailers and the organizational and economic mechanism for strategic management of enterprises' competitiveness based on a study of existing models for ensuring the competitiveness of retailers, including through the introduction of elements of the digital economy.
引用
收藏
页码：494 / 498
页数：5
相关论文
共 50 条
  • [1] SERVICES MARKETING AS A WAY OF ENSURING THE SMALL AND MEDIUM ENTERPRISES COMPETITIVENESS IN EU
    Matusinska, Katerina
    [J]. PROCEEDINGS OF 14TH INTERNATIONAL SCIENTIFIC CONFERENCE: ECONOMIC POLICY IN THE EUROPEAN UNION MEMBER COUNTRIES, PTS 1 AND 2, 2016, : 434 - 442
  • [2] Mechanism For Ensuring Competitiveness Of Agricultural Enterprises
    Semko, Inna Anatolyevna
    Altukhova, Larisa Anatolyevna
    Levushkina, Svetlana Vladimirovna
    Lisova, Olga Mikhailovna
    Svistunova, Inna Georgievna
    [J]. RESEARCH JOURNAL OF PHARMACEUTICAL BIOLOGICAL AND CHEMICAL SCIENCES, 2018, 9 (04): : 1110 - 1121
  • [3] Mechanism of Ensuring Competitiveness and Sustainability of Industrial Enterprises
    Polzunova, Natalia
    Kostygova, Luydmila
    [J]. STRATEGICA: UPSCALING DIGITAL TRANSFORMATION IN BUSINESS AND ECONOMICS, 2019, : 160 - 169
  • [4] STRATEGIC ROLE OF INNOVATION IN ENSURING COMPETITIVENESS OF ENTERPRISES
    Salii, V. V.
    [J]. TERRA ECONOMICUS, 2011, 9 (04): : 142 - 144
  • [5] Discussion on Promoting the Competitiveness of Chinese Enterprises' Marketing
    Du, Jin
    [J]. PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING (ESSAEME 2017), 2017, 119 : 373 - 377
  • [6] STRATEGY FOR ENSURING THE COMPETITIVENESS OF HIGH-TECH INDUSTRIAL ENTERPRISES
    Fedotova, Marina
    Polzunova, Natalia
    [J]. STRATEGICA: CHALLENGING THE STATUS QUO IN MANAGEMENT AND ECONOMICS, 2018, : 346 - 358
  • [7] Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries
    Homburg, Christian
    Fuerst, Andreas
    Kuehnl, Christina
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2012, 40 (02) : 290 - 312
  • [8] Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries
    Christian Homburg
    Andreas Fürst
    Christina Kuehnl
    [J]. Journal of the Academy of Marketing Science, 2012, 40 : 290 - 312
  • [9] USING MARKETING MANAGEMENT TO ENSURE COMPETITIVENESS OF AGRICULTURAL ENTERPRISES
    Balanovska, Tetiana
    Gogulya, Olga
    Dramaretska, Krystyna
    Voskolupov, Volodymyr
    Holik, Viktoriia
    [J]. AGRICULTURAL AND RESOURCE ECONOMICS-INTERNATIONAL SCIENTIFIC E-JOURNAL, 2021, 7 (03): : 142 - 161
  • [10] INNOVATION CLUSTER AS A MECHANISM FOR ENSURING THE ENTERPRISES INTERACTION IN THE INNOVATION SPHERE
    Kuksa, Ihor
    Shtuler, Iryna
    Orlova-Kurilova, Olga
    Hnatenko, Iryna
    Rubezhanska, Viktoriia
    [J]. MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT, 2019, 41 (04): : 487 - 500
12345