Marketing Strategies Ensuring the Competitiveness of Enterprises in the Trading Sphere

被引：0
|
作者：
Dorofeeva, A. A. [1 ]
Nyurenberger, L. B. [2 ]
机构：
[1] VI Vernadsky Crimean Fed Univ, Jalta, Russia
[2] Novosibirsk State Univ Econ & Management, Novosibirsk, Russia
来源：
PROCEEDINGS OF THE 1ST INTERNATIONAL SCIENTIFIC CONFERENCE MODERN MANAGEMENT TRENDS AND THE DIGITAL ECONOMY: FROM REGIONAL DEVELOPMENT TO GLOBAL ECONOMIC GROWTH (MTDE 2019) | 2019年 / 81卷
关键词：
retail trade; trade development strategy; e-commerce; marketing strategies; management; innovation; ISOMORPHISM; FULFILLMENT;
D O I：
暂无
中图分类号：
F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];
学科分类号：
0201 ; 020105 ; 03 ; 0303 ;
摘要：
The article discusses theoretical and methodological approaches to ensuring strategic competitiveness and the formation of competitive strategies for retailers, taking into account the growing role of e-commerce. The authors proposed a methodical approach to justifying the choice of a competitive strategy for retailers and the organizational and economic mechanism for strategic management of enterprises' competitiveness based on a study of existing models for ensuring the competitiveness of retailers, including through the introduction of elements of the digital economy.
引用
收藏
页码：494 / 498
页数：5
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