Mechanism of Ensuring Competitiveness and Sustainability of Industrial Enterprises

The direction of development of the economy of the country and the region in modern conditions sets modernization. The purpose of this development is to form a new quality of life and a positive image of the territory in terms of its attractiveness for labor and capital investment. Industrial activity continues to be the main "driver" in the socio-economic development of many countries. Moreover, in the conditions of the digital economy, the leading countries are focused on the use of advanced production technologies. These technologies contribute to the implementation of qualitative changes in the development of production and society, and also are aimed at the active development of advanced industries and the modernization of basic industries. In addition, the criteria for economic growth are the indicators of production dynamics. It is known that production with a high proportion of added value and a significant intellectual component, in which elements of new technological structures are already present, form the core of modernization. Large-scale use of digital technologies and their active embedding in a business model of the industrial enterprises is the objective requirement that provides not only and not just a competitive advantage, how many survival, being operational need. Existence in the modern world of global problems demanding coherence of actions both within the industries, and within the companies, dictates the need of search and improvement of mechanisms of ensuring competitiveness at all levels of managing. Thus, the aim of the work is to propose a mechanism to ensure the competitiveness of industrial enterprises. Expand the goal is expected through the solution of such tasks as 1. To reveal the principles and factors of competitiveness of industrial enterprises in the context of digital transformation and convergence of technologies 2. Describe the management system ensuring the competitiveness of industrial enterprises. 3. To estimate system effectiveness of management of competitiveness of the industrial enterprises. The subject of analysis is the process of ensuring competitiveness and its management in industrial enterprises. The study applied a combination of qualitative and quantitative methods. As a qualitative method, a desk study was used to identify the studied parameters and collect data on them. The method of theoretical analysis and modeling in the formation of a management system ensuring the competitiveness of industrial enterprises. Methods of statistical analysis allowed processing the data. Because of the study, the following results were obtained: major factors of competitiveness in the conditions of digital transformation and convergence of technologies are the setization, cognition, creativity. A model of a management system to ensure the competitiveness of industrial enterprises has been built. Elements of this model are the target subsystem, the operating subsystem, a functional subsystem, the providing subsystem and the operated object. On the basis of this model assessment of system effectiveness of management of ensuring the competitiveness of the industrial enterprise is made. It is proved that the introduction of elements of digital technologies to the activity of the industrial enterprises positively affects the level of their competitiveness and stability. The results obtained are the basis for further research in order to develop strategies and improve the mechanisms for ensuring the competitiveness of industrial enterprises.