Methodical approaches to specification of marketing strategies of industrial enterprises

被引：0

作者：

Ivanovich, Yakovlev Anatoly ^{[1
,2
]}

Pavlovna, Kosareva Irina ^{[3
,4
]}

机构：

[1] Kharkiv Polytech Inst, Econ, Kharkov, Ukraine

[2] Kharkiv Polytech Inst, Dept Econ & Mkt NTU, Kharkov, Ukraine

[3] Ukrainian Univ Finance & Int Trade, Econ Sci, Kiev, Ukraine

[4] Ukrainian Univ Finance & Int Trade, Econ Sci, Dept Finance & Credit, Inst Finance, Kiev, Ukraine

来源：

MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 01期

关键词：

strategy; communication; innovation; detailing methods; model; methodical approaches;

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

In the article the methodical approach to the implementation of specification marketing strategies (such as their innovative and communication substrategy) to formalize the process of their selecting by business entities is presented.

引用

页码：93 / 97

页数：5

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