The creation and maintenance of regional brand of agricultural products of Inner Mongolia

The Agricultural Regional Brand is the inevitable result of modern agricultural specialization, scale, character and regional, also it reflects the development of a regional agricultural economy and the agricultural industrialization. The obvious geographical and cultural resources of Inner Mongolia autonomous have laid a good foundation for the building of agricultural brands. currently, the regional agricultural brand building and development has made some achievements, and formed a numbers of well-known regional brands in the whole country, but the values of and the market position of these brands does not seem satisfaction. In this thesis, based on the overview of agricultural brands of Timer Mongolia, it analysis the problems which exist in the agricultural brands development of Inner Mongolia, finally, it provides some countermeasures and proposals for the agricultural regional brand's development of Inner Mongolia.