Study on the Brand Construction of Agricultural Products Geographical Indications

To make the agricultural products competitive in the market, the construction of branding is a must. However, at present our country geographical indications of agricultural products brand construction still exist many problems, such as overlapping management department, brand consciousness is weak, product quality evaluation system and quality supervision system is not perfect and so on. This paper puts forward the brand orientation, effective coordination and establishment of reasonable operation mechanism to promote the sustainable development of agricultural brand.