An Analysis of Ad Translation from the Perspective of Translation Geography

被引：0

作者：

Duan Wenpo ^{[1
]}

Xu Yin ^{[1
]}

机构：

[1] Lanzhou Univ Technol, Coll Foreign Languages, Lanzhou, Peoples R China

来源：

PROCEEDINGS OF THE FOURTH NORTHEAST ASIA INTERNATIONAL SYMPOSIUM ON LANGUAGE, LITERATURE AND TRANSLATION, 2015 | 2015年

关键词：

advertisement translation; Translation Geography; translation strategies;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

With the fast development of the Chinese economy and accelerating globalization process, the role of advertisements in international trade is becoming more and more important, so is that of advertisement translation. Traditional equivalence theory and rigid "faithful" translation turn out to be increasingly inadequate. Xu Jianzhong's book Translation Geography was published in 2010, which presents a new perspective on the study of advertisement translation. This essay first analyzes advertisement translation under the guidance of Translation Geography, along with the introduction of several successful translation strategies.

引用

页码：338 / 343

页数：6

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