Assessing the customer behavioral intentions on the Web: A research model

被引:0
|
作者
Liu, C [1 ]
Arnett, K [1 ]
机构
[1] Shippensburg Univ, Dept Informat Syst, Coll Business, Shippensburg, PA 17257 USA
关键词
D O I
暂无
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This paper describes a research model of assessing the customer behavioral intentions on the Web. This model combines information systems and marketing literature. Five propositions were proposed in the model.
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收藏
页码:307 / 309
页数:3
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