Research on Customer Relationship Management Based on Web Mining

被引：0
|
作者：
Wei Jianping [1 ]
机构：
[1] Weifang Univ, Sch Econ & Management, Weifang, Peoples R China
来源：
ADVANCES IN COMPUTER SCIENCE AND ENGINEERING | 2012年 / 141卷
关键词：
Web Mining; E-commerce Site; Customer Relationship Management;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Identify, obtain and maintain customer is the main content of the customer relationship management. This paper adopts web mining technology, focused on the electronic commerce application research, and acquired of potential and loyal customer information from the data of users visiting the company's web site. With comprehensive understanding customer visit the company's web site of time, preferences and other relevant information, effectively to understand the demand of customer. To adjusted company website structure, market strategy, which makes e-commerce activities more focused on the customer.
引用
收藏
页码：207 / 214
页数：8
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