The Study of Customer Relationship Management Based on Data-Mining

被引：0
|
作者：
Yuan, Yongke [1 ]
Wang, Wei [2 ]
Shi, Feng [1 ]
机构：
[1] Beijing Univ Technol, Sch Econ & Management, Beijing 100124, Peoples R China
[2] Chinese North Ind Planning Inst, Beijing 100053, Peoples R China
来源：
INFORMATION SYSTEMS IN THE CHANGING ERA: THEORY AND PRACTICE | 2009年
关键词：
CRM; Data Mining; Decision Tree; the Employee's Information; SUPPLY-CHAIN; COORDINATION;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Customer relationship management (CRM) attracts a lot of attention from enterprises all over the world. By studying the whole system, the paper presents the architecture of CRM system and analyzes the two parts of the architecture based on data-mining. Customers' information is first studied and then the employees' information. At last the relationship between them is discussed. The data-mining of the enterprise's native information is very important for its decision and the CRM study should include the enterprise's native information and should compare their native and exterior information. The example is discussed in the data-mining of customers' information and the employees' information.
引用
收藏
页码：432 / +
页数：3
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