Data Mining in Customer Relationship Management in companies

被引：0

作者：

吴元升 ^{[1
]}

魏文华 ^{[1
]}

机构：

[1] 安徽财经大学

来源：

科技信息 | 2011年 / 12期

关键词：

Data Mining Customer Relationship Management Competitiveness;

D O I：

暂无

中图分类号：

TP311.13 []; F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

More and more practice proves that focusing on customer needs is the key to business success.So studying on customer relationship management is very important for its implementation in enterprises.In recent years,data mining in customer relationship management(CRM) application has always been one of the hot spots.This paper shows the relevant methods of data mining application in CRM taking Telecom as an example.

引用

页码：533 / 534

页数：2