Study on Agritainment Land Use in Mountainous Areas: Taking Zhejiang Province as an Example

Nongjiale, as an important form of agritourism in China, has achieved a great success in plain areas such as Chengdu, Beijing and Changsha and developed into several typical patterns. Despite the obvious advantages of these patterns, they are not suitable for Chinese mountain villages where the external conditions and landscape environment are different. In this paper, the author undertakes a structured comparison study on four successful nongjiale cases in Zhejiang Province and their land use patterns. The innovations of these patterns are proved to be more effective for agritourism in mountainous areas in the aspects of maintaining rural landscape environment, creating high-quality tourism products and adjusting to industrial structure than those from plain areas. The findings could enlighten public policies and programs on agritourism in mountain villages.