A concept-level approach to the analysis of online review helpfulness

被引：132
|
作者：
Qazi, Aika [1 ,6 ]
Syed, Karim Bux Shah [2 ,7 ]
Raj, Ram Gopal [1 ]
Cambria, Erik [3 ]
Tahir, Muhammad [4 ]
Alghazzawi, Daniyal [5 ]
机构：
[1] Univ Malaya, Fac Comp Sci & Informat Technol, Kuala Lumpur 50603, Malaysia
[2] Univ Malaya, Fac Business & Accountancy, Kuala Lumpur 50603, Malaysia
[3] Nanyang Technol Univ, Sch Comp Engn, 50 Nanyang Ave, Singapore, Singapore
[4] Univ Jeddah, Fac Comp & Informat Technol, Jeddah, Saudi Arabia
[5] King Abdulaziz Univ, Fac Comp & Informat Technol, Jeddah 21413, Saudi Arabia
[6] COMSATS Inst Informat Technol, Fac Comp Sci & Informat Technol, Islamabad, Pakistan
[7] Univ Sindh, Inst Business Adm, Jamshoro 76080, Pakistan
来源：
COMPUTERS IN HUMAN BEHAVIOR | 2016年 / 58卷
关键词：
Online reviews; Review helpfulness; Electronic commerce; Suggestive reviews; CUSTOMER REVIEWS; PRODUCT REVIEWS; INFORMATION; DETERMINANTS; SALES; MODEL;
D O I：
10.1016/j.chb.2015.12.028
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
Helpfulness of online reviews serves multiple needs of different Web users. Several types of factors can drive reviews' helpfulness. This study focuses on uninvestigated factors by looking at not just the quantitative factors (such as the number of concepts), but also qualitative aspects of reviewers (including review types such as the regular, comparative and suggestive reviews and reviewer helpfulness) and builds a conceptual model for helpfulness prediction. The set of 1500 reviews were randomly collected from TripAdvisor.com across multiple hotels for analysis. A set of four hypotheses were used to test the proposed model. Our results suggest that the number of concepts contained in a review, the average number of concepts per sentence, and the review type contribute to the perceived helpfulness of online reviews. The regular reviews were not statistically significant predictors of helpfulness. As a result, review types and concepts have a varying degree of impact on review helpfulness. The findings of this study can provide new insights to e-commerce retailers in understanding the importance of helpfulness of reviews. (C) 2015 Elsevier Ltd. All rights reserved.
引用
收藏
页码：75 / 81
页数：7
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