Research on Integrated Marketing Communication in the Mobile Internet Environment

被引：0
|
作者：
Cao, Yu [1 ]
机构：
[1] Wuhan Donghu Univ, Wuhan 430212, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL CONFERENCE ON ECONOMICS, SOCIAL SCIENCE, ARTS, EDUCATION AND MANAGEMENT ENGINEERING | 2015年 / 38卷
关键词：
Integrated marketing communication; Mobile internet environment; Mobile internet age;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
The mobile internet has rapidly developed into one of the most eye-catching phenomenon of the global field of information and communication in recent years. This paper gives the concept of mobile internet and integrated marketing communication, and then provides three suggestions to the development of the integrated marketing communication in the mobile internet era, including simplify channel entrance, standardize business processes and unify information management in order to supply references for the related researchers.
引用
收藏
页码：148 / 151
页数：4
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