Research on the Communication Mode and Marketing Strategy of Mobile Media

被引：0

作者：

Kang, Di ^{[1
]}

机构：

[1] Hainan Coll Software Technol, Dept Informat Management, Qionghai, Peoples R China

来源：

PROCEEDINGS OF THE 2017 7TH INTERNATIONAL CONFERENCE ON EDUCATION AND MANAGEMENT (ICEM 2017) | 2017年 / 53卷

关键词：

Mobile media; Communication mode; Single point; Marketing strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Smart phones are the important communication tools and information information dissemination media, and the communication mode of mobile media and the transmission form of mobile phone network affect the development of the mobile phone. Based on the theory of communication and marketing, this paper gives the transmission mode and marketing strategy of mobile media, which is of practical significance for promoting the sound development of mobile media industry.

引用

页码：506 / 509

页数：4

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