Integrated Internet marketing

被引：31
|
作者：
Watson, RT [1 ]
Zinkhan, GM
Pitt, LF
机构：
[1] Univ Georgia, Terry Coll Business, Athens, GA 30602 USA
[2] Curtin Univ Technol, Sch Mkt, Bentley, WA 6102, Australia
来源：
COMMUNICATIONS OF THE ACM | 2000年 / 43卷 / 06期
关键词：
D O I：
10.1145/336460.336483
中图分类号：
TP3 [计算技术、计算机技术];
学科分类号：
0812 ;
摘要：
Companies worldwide may recognize the marketing potential of the Internet, but using it to its full potential is often ignored.
引用
收藏
页码：97 / 102
页数：6
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