POTENTIAL OF INTEGRATED MARKETING COMMUNICATIONS FOR A TRADE ENTERPRISE IN THE INTERNET

被引：0
|
作者：
Dubovyk, T. V. [1 ]
机构：
[1] Kyiv Natl Univ Trade & Econ, Kiev, Ukraine
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 129期
关键词：
potential; integrated marketing communications; the Internet; trade enterprise; management of the integrated marketing communications potential of a trade enterprise working in the Internet;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article considers scientific approaches to studying the notion of integrated marketing communications potential for trade enterprises working in the Internet. It also studies the matrix model of managing the potential of integrated marketing communications at a trade enterprise working in the Internet.
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页码：168 / 173
页数：6
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