Integrated Marketing Communications-Strategic Thinking for Business Marketing Communications

Marketing communications is an important business activity to help maintain corporate relationship with all stakeholders. Through.the analysis of the development process of corporate business marketing communications, this paper discovers existing defects and reveals the inevitability of identifying integrated marketing communications (IMC) as strategic thinking for business marketing communications. Taking into consideration of previously proposed ideas of integration strategy framework, the paper finally points out possible obstacles that might occur in the implementation of integrated marketing communications and corresponding countermeasures for the purpose of providing reference to enterprises.