MARKETING COMMUNICATIONS ACTIVITY OF A TRADE ENTERPRISE IN SOCIAL NETWORKS

被引：0
|
作者：
Dubovyk, T. V. [1 ]
机构：
[1] Kyiv Natl Univ Trade & Econ, Kiev, Ukraine
来源：
ACTUAL PROBLEMS OF ECONOMICS | 2012年 / 131期
关键词：
social networks; marketing communications; marketing communications activities; the Internet; trade enterprises;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
The article analyzes the marketing communication activities of trade enterprises in social networks and presents the trends in marketing management of retail enterprises in social networks, also offering creative solutions at developing non-standard projects in social networks. Scientific approaches to be applied to marketing communications for promotion of trade enterprises in social networks are generalized.
引用
收藏
页码：161 / 168
页数：8
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