MARKETING COMMUNICATIONS IN HERSCHEL SUPPLY CORPORATION: THE ROLE OF SOCIAL NETWORKS

The topic of the paper is marketing communication of Herschel Supply Co. The main objective is to analyze the marketing communication of the company and thus to use the knowledge gained during the course of Marketing Communication. The paper has a contribution in the form of a proposal to improve marketing communication for selected business. The study describes the marketing mix, marketing communication and its changes in modern times. It also deals with the communication process. Also, the paper presents the company Herschel Supply, describes its marketing strategy, deals with the marketing and marketing mix of the company, followed by communication strategy especially in the social networks. The paper suggests some tools and approaches for improving marketing communication for Herschel Supply based on the new marketing communication model. Another paper outcome for improvement is made by analyzing psychodemographic demographics of the target group for the company.