Research on the Precision Marketing Strategy of Small and Medium Sized Enterprises in the Mobile Internet Environment

With the arrival of the era of mobile Internet, small and medium-sized enterprises and large enterprises in the fierce market competition disadvantage is becoming more and more obvious, how to from the marketing mode be changed to adapt the present market environment, becomes the main problem faced by small and medium-sized enterprises. At first, this paper analyzes the basic concept of precision marketing, through to the small and medium-sized enterprise marketing situation analysis shows that small and medium-sized enterprises to carry out precision marketing competitive advantage, finally, puts forward the current small and medium-sized enterprises to carry out precision marketing strategy.