Customer experience and retention in a multichannel banking context Introduction

被引：0
|
作者：
Souiden, Nizar [1 ]
Ladhari, Riadh [1 ]
机构：
[1] Laval Univ, Fac Business Adm, Quebec City, PQ, Canada
来源：
INTERNATIONAL JOURNAL OF BANK MARKETING | 2021年 / 39卷 / 02期
关键词：
D O I：
10.1108/IJBM-04-2021-575
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：209 / 213
页数：5
相关论文
共 50 条
  • [21] The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings
    Chang, Chun-Wei
    Zhang, Jonathan Z.
    JOURNAL OF INTERACTIVE MARKETING, 2016, 36 : 77 - 90
  • [22] Digital Customer Experience Mapping in Russian Premium Banking
    Timokhina, Galina
    Prokopova, Lyubov
    Gribanov, Yuri
    Zaitsev, Stanislav
    Ivashkova, Natalia
    Sidorchuk, Roman
    Skorobogatykh, Irina
    Shishkin, Anatoly
    Musatova, Zhanna
    ECONOMIES, 2021, 9 (03)
  • [23] Role of Artificial Intelligence in Banking for Leveraging Customer Experience
    Bhattacharya, Chandrima
    Sinha, Manish
    AUSTRALASIAN ACCOUNTING BUSINESS AND FINANCE JOURNAL, 2022, 16 (05) : 89 - 105
  • [24] Customer experience in omni-channel banking services
    Komulainen H.
    Makkonen H.
    Journal of Financial Services Marketing, 2018, 23 (3-4) : 190 - 199
  • [25] SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER TRUST, AND LOYALTY IN AN E-BANKING CONTEXT
    Chu, Po-Young
    Lee, Gin-Yuan
    Chao, Yu
    SOCIAL BEHAVIOR AND PERSONALITY, 2012, 40 (08): : 1271 - 1283
  • [26] Augmented reality and customer engagement in the context of e-banking
    Mukerjee, Kaushik
    JOURNAL OF FINANCIAL SERVICES MARKETING, 2024, : 1559 - 1571
  • [27] Correction to: Augmented reality and customer engagement in the context of e‑banking
    Kaushik Mukerjee
    Journal of Financial Services Marketing, 2024, 29 (4) : 1655 - 1656
  • [28] Customer Acquisition and Retention in Non-Banking Finance Companies (NBFC)
    Panda, Subhransu
    Rao, K. Siva Nageswara
    JOURNAL OF MECHANICS OF CONTINUA AND MATHEMATICAL SCIENCES, 2019, 14 (05): : 601 - 613
  • [29] A Conceptual Model of Multichannel Choice Behavior: Measuring Customer Experience and Customer Value Perceptions
    Jiang, Kan
    Tian, Wei
    Zhang, Zi-gang
    SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III, 2008, : 2145 - 2152
  • [30] The multichannel customer’s service experience: building satisfaction and trust
    Estela Fernández-Sabiote
    Sergio Román
    Service Business, 2016, 10 : 423 - 445
12345