Market orientation, organizational innovation and business performance

被引：0

作者：

Zhang, J ^{[1
]}

Xu, BY ^{[1
]}

机构：

[1] Huazhong Univ Sci & Technol, Coll Management, Wuhan 430074, Peoples R China

来源：

Fourth Wuhan International Conference on E-Business: The Internet Era & The Global Enterprise, Vols 1 and 2 | 2005年

关键词：

market orientation; organizational innovation; business performance;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In recent years there has been an increased focus on the relationship between market orientation and business performance. Studies of this issue have generally demonstrated that market orientation has a positive impact on firm performance. On the basis of theoretical framework of resources-activities-position-performance which can account for performance differentials, it can be concluded that as a kind of firms' resource, market orientation can enhance efficiency of organizational innovation, bring about positional advantage and differentiated competitive advantage, and ultimately lead to satisfactory performance result.

引用

页码：1684 / 1689

页数：6

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