THE INFLUENCE OF MARKET ORIENTATION ON E-BUSINESS INNOVATION AND PERFORMANCE: THE ROLE OF THE TOP MANAGEMENT TEAM

被引：29
|
作者：
Rapp, Adam [1 ]
Schillewaert, Niels [2 ]
Hao, Andrew [3 ]
机构：
[1] Kent State Univ, Coll Business Adm, Dept Mkt, Mkt, Kent, OH 44242 USA
[2] Vlerick Sch Management, Core Fac, Ghent, Belgium
[3] Kent State Univ, Dept Mkt, Coll Business Adm, Kent, OH 44242 USA
来源：
JOURNAL OF MARKETING THEORY AND PRACTICE | 2008年 / 16卷 / 01期
关键词：
D O I：
10.2753/MTP1069-6679160101
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
There is a general belief that a firm's market orientation can lead to innovativeness and positive performance outcomes. In this research, we attempt to build upon previous research in the market orientation and innovation literatures and examine how the behavior of the top management team can influence the aforementioned relationships as well as several dimensions of performance. Employing a multigroup approach in structural equation modeling, we demonstrate the moderating role of the top management team's involvement with the technology innovation. In addition to finding support for the relationships grounded in previous theory, our findings suggest that having top management "champion" the technology innovation initiatives is crucial for successful results.
引用
收藏
页码：7 / 25
页数：19
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