Innovation of E-Commerce Service Mode in the Era of Big Data

With the development of information technology, the information age is becoming more and more powerful in data processing and analysis. Data has penetrated into all walks of life and has become an important factor in production. In the era of big data, E-commerce has also undergone great changes. How to use the huge data to provide better service experience is the key to the innovation of E-commerce service model in the future. The global information and data show explosive growth, and people's living environment and working conditions have changed dramatically. How to make good use of these big data, so that it better serve E-commerce trade activities become a hot topic. Based on this, this paper first describes the definition and characteristics of big data. Then, it introduces the general situation of E-commerce development under the background of big data, and focuses on the innovation of E-commerce service model. Through the new network dissemination and service model, people have more understanding and understanding of E-commerce in the era of big data.