Research on Innovation of E-commerce Logistics Service Based on Big Data

With the rapid development of big data era, e-commerce is closely related to people's life. Only through the innovation of e-commerce logistics services can enterprises continuously meet customer needs. In the era of Internet big data, how to better acquire, integrate and use data information has become the top priority of e-commerce logistics service innovation. This paper first analyzes the impact of big data on the development of e-commerce, and then analyzes e-commerce logistics service innovation from two aspects. The research focuses on the innovation of e-commerce logistics service mode under the background of big data, realizes the differentiation of logistics service through innovation, and finally gains competitive advantage.