Research on E-Commerce Intelligence Based on IOT and Big Data

被引:2
|
作者
Peng, Zhenlong [1 ]
Huang, Youlan [2 ]
机构
[1] Quanzhou Normal Univ, TSL Sch Business & Informat Technol, Quanzhou, Fujian, Peoples R China
[2] Quanzhou Normal Univ, Sch Foreign Language, Quanzhou, Peoples R China
关键词
IOT; Big Data; Data Mining; Business Intelligence;
D O I
10.4028/www.scientific.net/AMM.496-500.1889
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The computer technology together with network technology, communication technology have built a complex basic platform of computer network and a middle platform. network which relate human to human, human to machine and machine to machine. Hundreds of millions of GB data generated from these platforms is stored in Cloud Computing Center. Based on this background, the paper analyzes the historical inevitability of IOT and big data, expounds the concept, process and methods of big data mining, and analyzes the natural relationship between,big data mining and business intelligence. Through the deep mining of big data, it's an unchangeable trend for us to grasp the user or personal behavior pattern and make marketing decision and overall consumption prediction, and then to achieve a comprehensive and advanced business intelligence.
引用
收藏
页码:1889 / +
页数:2
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