A Study on the Innovation of E-commerce Service Mode under the Background of Big Data

With the development of information technology, the ability of data processing and analysis becomes more and more powerful in this information era. Data has penetrated into various industries, which becomes the significant factor of production. In the era of big data, e-commerce has also undergone great changes, and how to use big data to provide better service experience for the customer is the key point for future e-commerce service mode's innovation. Based on the author's learning and practical experience, this paper first analysed the e-commerce under the background of big data, then discussed the opportunity for e-commerce development under big data, and finally put forward the e-commerce innovation mode under the background of big data.