The Analysis on the Roots and Countermeasures of Tour Guide Service Quality Problems Based on Stakeholder Theory

被引：0
|
作者：
Wang, Dongliang [1 ]
机构：
[1] Chengdu Univ Technol, Engn & Tech Coll, Leshan City 614007, Sichuan Provinc, Peoples R China
来源：
2014 2ND INTERNATIONAL CONFERENCE ON ECONOMIC, BUSINESS MANAGEMENT AND EDUCATION INNOVATION (EBMEI 2014), VOL 39 | 2014年 / 39卷
关键词：
Stakeholder theory; Tour guide service problem; Imbalance of benefit; Information asymmetry;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Based on stakeholder theory, the thesis put forward systemic analysis on tour guide service problems. Via the research, the paper claims that the roots arise the problems are as followings: imbalance of stakeholders' benefit and information asymmetry between tourists and tour market. Taking the above as fundaments, the thesis claimed countermeasures to improve the present situation and hope to solve the problems.
引用
收藏
页码：102 / 105
页数：4
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