Strategic Choices for Social Responsibility of Startups in China

被引：2

作者：

Liu, Bojing ^{[1
]}

Lu, Lu ^{[2
]}

Zhang, Hua ^{[3
]}

Liu, Chanjuan ^{[3
]}

机构：

[1] Wenzhou Med Univ, Sch Int Studies, Wenzhou, Peoples R China

[2] Wenzhou Med Univ, Sch Innovat & Entrepreneurship Educ, Wenzhou, Peoples R China

[3] Wenzhou Med Univ, Sch Foreign Languages Studies, Wenzhou, Peoples R China

来源：

FRONTIERS IN PSYCHOLOGY | 2021年 / 12卷

关键词：

normalization; social responsibility; startups; SCP analytical framework; SCR model; COVID-19; pandemic;

D O I：

10.3389/fpsyg.2021.719454

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

This study uses the structure-conduct-performance analytical framework in industrial organization theory to analyze Chinese startups' corporate social responsibility (CSR) assuming normalization after the COVID-19 pandemic. Specifically, we take the external impact of the pandemic on startups during the pandemic as a starting point for analyzing the changes in the structure of startups and their CSR performance. We find a positive correlation between the pandemic and the performance of startups. We propose that the CSR of startups is not simply altruism but must involve an "altruistic and self-interested" mechanism. Therefore, this study proposes that during the pandemic, startups need to rebuild their CSR model. Furthermore, the company's "economic man" and "social man" are interdependent; economic, ethical, and legal responsibilities are parallel and charitable responsibilities remain the highest pursuit amid the pandemic. The social responsibility of startups as the COVID-19 pandemic normalizes is a strategic choice.</p>

引用

页数：10

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