Teaching Method Research on International Marketing

被引：0
|
作者：
Liu, Tonglan [1 ]
机构：
[1] Qilu Univ Technol, Sch Business Adm, Jinan, Peoples R China
来源：
2015 The 5th International Conference on Information, Communication and Education Application (ICEA 2015) | 2015年 / 85卷
关键词：
Teaching method; International marketing; Promotion;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
International Marketing is a complex and application of the theory of strong professional courses, "theory teaches + Case Study" traditional "chalk and talk" teaching method is the mainstream, students are not enthusiastic about the lack of practicality. Through the discussion of International Marketing Course teaching methods, particularly in the design of the training project proposed participatory interactive teaching methods and module project type training mode, achieve the purpose of training high-quality international talents.
引用
收藏
页码：54 / 57
页数：4
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