Practice Teaching and Research of Sand Table Simulation Teaching on Marketing

被引：0

作者：

Wu, Max J. -H. ^{[1
]}

Wang, Dongmei ^{[1
]}

Meng, Hailiang

机构：

[1] China Univ Min & Technol, Sch Management, Beijing, Peoples R China

来源：

2010 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2010), VOL 5 | 2010年

关键词：

marketing; sand table simulation; teaching; research;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

Research-oriented universities is the backbone of higher education in china, which should be developed continuously by the innoviation of its idea and system of teaching. Through the introduction of sand table simulation system on marketing, professionals of marketing of China University of Mining and Technology can be meet the need of practice of enterprise well. Then through the relative practice teaching, the problem after its introduction is researched, and the strategy is brgought forward soon after, which can be help to the improvement of sand table simulation used in higer education.

引用

页码：176 / 179

页数：4