Teaching Method Research on International Marketing

被引：0
|
作者：
Liu, Tonglan [1 ]
机构：
[1] Qilu Univ Technol, Sch Business Adm, Jinan, Peoples R China
来源：
2015 The 5th International Conference on Information, Communication and Education Application (ICEA 2015) | 2015年 / 85卷
关键词：
Teaching method; International marketing; Promotion;
D O I：
暂无
中图分类号：
G40 [教育学];
学科分类号：
040101 ; 120403 ;
摘要：
International Marketing is a complex and application of the theory of strong professional courses, "theory teaches + Case Study" traditional "chalk and talk" teaching method is the mainstream, students are not enthusiastic about the lack of practicality. Through the discussion of International Marketing Course teaching methods, particularly in the design of the training project proposed participatory interactive teaching methods and module project type training mode, achieve the purpose of training high-quality international talents.
引用
收藏
页码：54 / 57
页数：4
相关论文
共 50 条
  • [31] On improving the conceptual foundations of international marketing research
    Douglas, SP
    Craig, CS
    [J]. JOURNAL OF INTERNATIONAL MARKETING, 2006, 14 (01) : 1 - 22
  • [32] The role of national culture in international marketing research
    Steenkamp, JBE
    [J]. INTERNATIONAL MARKETING REVIEW, 2001, 18 (01) : 30 - 44
  • [33] Assessing endogeneity issues in international marketing research
    Jean, Ruey-Jer Bryan
    Deng, Ziliang
    Kim, Daekwan
    Yuan, Xiaohui
    [J]. INTERNATIONAL MARKETING REVIEW, 2016, 33 (03) : 483 - 512
  • [34] Globalization and trends in international marketing research in Asia
    Tan, TTW
    Lui, TJ
    [J]. JOURNAL OF BUSINESS RESEARCH, 2002, 55 (10) : 799 - 804
  • [35] The Anchor Contraction Effect in International Marketing Research
    de langhe, Bart
    Puntoni, Stefano
    Fernandes, Daniel
    van Osselaer, Stijn M. J.
    [J]. JOURNAL OF MARKETING RESEARCH, 2011, 48 (02) : 366 - 380
  • [36] Analysing textual data in international marketing research
    Sinkovics, Rudolf R.
    Penz, Elfriede
    Ghauri, Pervez N.
    [J]. QUALITATIVE MARKET RESEARCH, 2005, 8 (01): : 9 - +
  • [37] Propelling International Marketing Research with Geospatial Data
    Wichmann, Julian R. K.
    Scholdra, Thomas P.
    Reinartz, Werner J.
    [J]. JOURNAL OF INTERNATIONAL MARKETING, 2023, 31 (02) : 82 - 102
  • [38] Emerging perspectives in qualitative research in international marketing
    Slater, Stephanie
    Andriopoulos, Constantine
    [J]. INTERNATIONAL MARKETING REVIEW, 2013, 30 (04) : 272 - 274
  • [39] Ethics and international marketing - Research background and challenges
    Carrigan, M
    Marinova, S
    Szmigin, I
    [J]. INTERNATIONAL MARKETING REVIEW, 2005, 22 (05) : 481 - 493
  • [40] Teaching of the International Component in the Introductory Marketing Course: A Replication Study
    Zimmer, Robert
    Koernig, Stephen K.
    Greene, Scott
    [J]. JOURNAL OF TEACHING IN INTERNATIONAL BUSINESS, 2005, 16 (01) : 25 - 49
12345