A PREDICTIVE MODEL FOR AFFECTIVE, COGNITIVE AND BEHAVIORAL CONSUMERS' REACTIONS TO PRODUCT-HARM CRISES: APPLYING PRODUCT INVOLVEMENT, PRODUCT TYPE AND CRISIS

被引：0
|
作者：
Rouvaki, Chryssoula [1 ]
Assiouras, Ioannis [2 ]
Siomkos, George [1 ]
机构：
[1] Athens Univ Econ & Business, Athens, Greece
[2] Univ Toulouse, ESC Toulouse Business Sch, Toulouse, France
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
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F [经济];
学科分类号：
02 ;
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页码：564 / 564
页数：1
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