A PREDICTIVE MODEL FOR AFFECTIVE, COGNITIVE AND BEHAVIORAL CONSUMERS' REACTIONS TO PRODUCT-HARM CRISES: APPLYING PRODUCT INVOLVEMENT, PRODUCT TYPE AND CRISIS

被引：0
|
作者：
Rouvaki, Chryssoula [1 ]
Assiouras, Ioannis [2 ]
Siomkos, George [1 ]
机构：
[1] Athens Univ Econ & Business, Athens, Greece
[2] Univ Toulouse, ESC Toulouse Business Sch, Toulouse, France
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
下载
收藏
页码：564 / 564
页数：1
相关论文
共 50 条
  • [31] The impact of corporate social responsibility in food industry in product-harm crises
    Assiouras, Ioannis
    Ozgen, Ozge
    Skourtis, George
    BRITISH FOOD JOURNAL, 2013, 115 (01): : 108 - 123
  • [32] The boomerang effect of brand personality congruency in a product-harm crisis
    Kim, Tom Joonhwan
    Yi, Youjae
    Choi, Jongan
    AUSTRALIAN JOURNAL OF MANAGEMENT, 2020, 45 (04) : 645 - 661
  • [33] The Influence of Corporate Social Responsibility Publicity on Consumers' Willingness to purchase in the Context of Product-harm Crisis
    Li, Silan
    Yang, Xiyi
    Wang, Lei
    PROCEEDINGS OF EIGHTEENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, 2019, : 389 - 396
  • [34] INVESTING OPTIMALLY IN ADVERTISING AND QUALITY TO MITIGATE PRODUCT-HARM CRISIS
    Moresino, Francesco
    PROCEEDINGS OF THE 14TH INTERNATIONAL CONFERENCE ON INFORMATICS IN ECONOMY (IE 2015): EDUCATION, RESEARCH & BUSINESS TECHNOLOGIES, 2015, : 437 - 442
  • [35] Corporate statement serving as information subsidies in the product-harm crisis
    Zhu, Yunhao
    Wei, Jiuchang
    Wang, Feng
    Liang, Liang
    PUBLIC RELATIONS REVIEW, 2014, 40 (05) : 841 - 843
  • [36] Investigating country image influences after a product-harm crisis
    Crouch, Roberta Carolyn
    Lu, Vinh Nhat
    Pourazad, Naser
    Ke, Chen
    EUROPEAN JOURNAL OF MARKETING, 2021, 55 (03) : 894 - 924
  • [37] Base-Rate Information in Consumer Attributions of Product-Harm Crises
    Lei, Jing
    Dawar, Niraj
    Gurhan-Canli, Zeynep
    JOURNAL OF MARKETING RESEARCH, 2012, 49 (03) : 336 - 348
  • [38] The buffering effects of CSR reputation in times of product-harm crisis
    Kim, Yeonsoo
    Woo, Chang Wan
    CORPORATE COMMUNICATIONS, 2019, 24 (01) : 21 - 43
  • [39] Product-harm crisis management: Time heals all wounds?
    Vassilikopoulou, Aikaterini
    Siomkos, George
    Chatzipanagiotou, Kalliopi
    Pantouvakis, Angelos
    JOURNAL OF RETAILING AND CONSUMER SERVICES, 2009, 16 (03) : 174 - 180
  • [40] Influence of pre-crisis reputation and COO on diminishing a product-harm crisis
    Kumar, Mukesh
    Parsad, Chandan
    Bamel, Umesh Kumar
    Prashar, Sanjeev
    Parashar, Archana
    INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS, 2020, 28 (04) : 857 - 872
12345